Posted on Mar 9, 2009 by Jane Goodwin at 12:05 am
Texas Digital Systems, Inc. announces that their VitalCAST digital signage installation at Bianchi Theaters in Paramount, California, is now complete.
The Bianchi Theaters now have digital signage installed throughout, from guest services, concessions, box office, and all of the entrances; this means, the more than 25 displays now have 20 channels of content! VitalCAST actually interacts with Bianchi’s older POS system, changing the digital displays as the movies change. According to the press release of March 6, “the installation also included an innovative and eye-catching video wall created from 16 42-inch LCD screens to display movie trailers.”
Darren Kurkowski, vice president of operations for Bianchi Theaters, tells us that “The video wall adds another element of entertainment for our patrons. We also installed a surround sound system in the lobby, to create even more excitement for upcoming releases. We like the flexibility (of VitalCAST) to be able to change graphics and content as often as we wish. It’s something that could not even be considered withi printed signs and menu boards.”
Dennis Davidson, president and CEO of Texas Digital, has this to say about VitalCAST: “VitalCAST’s strength lies in its ability to deliver eye-catching content such as movie trailers alongside concessions offerings, advertising and other forms of video imaging to theatre patrons, all powered by a simple, yet powerful software engine that is controlled by the theatre. Delivering a superior entertainment experience is what VitalCAST is all about.”
Posted on Mar 6, 2009 by Jane Goodwin at 12:05 am
Roku, a FrameChannel partner, announces five new digital signage models, offering “standard features of full HD video, a new compact-size and Zones, for displaying multiple content windows on a single screen.”
Says Anthony Wood, CEO and founder of Roku, “Clearly we planned the release of our 2009 BrightSign compact-sized product line well before the start of the economic downsturn, but we couldn’t have timed this launch better. Our five new models are designed for specific digital signage applications and allow customers to select and pay for only the features they need. We are offering an HD looping player for less than $300, and high end controllers offering advanced interactivity and full networking support for less than $700.”
BrightSign, well known for quality, reliability, and ease of use, deliver these promises in all five new models, and in a compact package.
Roku/BrightSign debuted their full HD digital signage product line at the Digital Signage Expo in Las Vegas last February.
Posted on Mar 4, 2009 by Jane Goodwin at 12:05 am
The following article is by Oleg Potemkin, Founder of Elite Digital Signs LLC, a digital signage solutions company from Honolulu, Hawaii.
The latest, and possibly the most effective new advertising and marketing tool since the Internet, is the new medium of digital signage. Also known as electronic signage, this dynamic media, with its Flash technology, massive and not-so-massive display screens, its sharply focused LCD ad player screens, its motion, sound, and color is clearly the future in mass marketing. Narrowcasting networks, LCD-dominated advertising kiosks, electronic billboards, all offer a solution to your point-of-purchase advertising needs, among many other advantages.
With this emerging new marketing medium, of course, come emerging difficulties, including cost issues, return-on-investment (ROI) questions, the adaptability of the technology to various methods of programming, an as-yet-unproven record of success within the advertising and marketing industry, and a plain lack of understanding of the technology and systems involved. This lack of understanding encompasses not only the hardware and software, but installation and programming parameters, as well. Unfortunately, this lack of understanding was often expressed by venders of digital signage technology, as well as users. A lack of interoperability, as well as what is known as a “ complex value chain”, also complicates, sometimes even compromises, the effectiveness of this innovative technology.
Clearly, digital signage, though beyond its initial teething stage, is still in the midst of its inevitable growing pains. Considering the complex technological and broadcasting standards involved with in-store, narrowcasting networks that are designed to provide out-of-home programming, such problems are not surprising. Fortunately, neither are they unsolvable.
Studies, by Arbitron, among others, show that digital signage is an effective tool in prompting customer appreciation, retention, and recall of the information they see when presented as dynamically, and as vividly as it is via electronic signage. Also, smaller scale investment of, for example, one LCD screen in a particular location would cost only some $3,000-$5,000 dollars. The ROI for such an installation would be returned almost immediately.
The development of more open and compatible standards for digital signage is being actively pursued by industry groups like the Point-Of-Purchase Advertising International (POPAI), and the Outdoor Advertising Association of America (OAAA). Each of these organizations are working feverishly to relax and ease technical standards in order to facilitate interoperability of the equipment and technology of various different venders.
New enterprises are constantly emerging to confront and to solve all the various technical, mechanical, and operating issues common to any new system. System venders, digital signage service providers (DSSP), and advertising service providers all have lately come into being to help businesses and institutions take full advantage of the marketing potential of digital signage.
Conferences and trade shows are being held more and more frequently, and, in concert with increasingly prevalent Internet-based information, all are instrumental in helping both users and venders better understand and keep abreast of this constantly-evolving digital marketing technology.
Source
Digital Signage, Digital Signage Expo, Interactive marketing, SignChannel, Wireless Digital Signage
Digital Signage, Digital Signage Expo, DSSP, Elite Digital Signs, OAAA, POPAI, SignChannel
Posted on Mar 2, 2009 by Jane Goodwin at 12:05 am
TiroMedia, a leader in Digital Signage systems, is adding a new feature to its network player. This includes the TMP N2 Digital Signage Player as well as the TMP N4 HD Wireless Digital Signage Player.
The new system is fully managed from TiroMedia’s web-based Content Management System (CMS).
The Digital Signage Alert System allows users to create an unlimited number of custom alerts, each containing images, video or scroll text. The alerts can be setup to target one or more locations through the CMS.
When an alert is activated, all network players located in its target location will automatically download and playback the content of the alert. All regular content from the scheduled campaigns will be paused during the duration of the alert. When an alert is de-activated, the players will return to normal playback.
The CMS provides permission-based access to alerts as well as media, campaigns, etc. This allows administrators to assign control of alerts to specific individuals.
The Digital Signage Alert System will be bundled with the CMS which is available free of charge.
TiroMedia prides itself in providing powerful turn key digital signage systems. This means not simply offering the software and expect customers to purchase the hardware from another vendor (PC). TiroMedia provides all-in-one players with an all-inclusive support and warranty package.
All players are all solid-state, have no moving parts, and more importantly, they are not PC’s!
This article is from NewsWire Today.com
