Archive for July, 2009
Posted on Jul 8, 2009 by Jane Goodwin at 12:05 am
From Imaging Insider comes this press release about a unique Pepsi commercial featuring xyZ 3D displays:
Within the next months multiple xyZ 3D Displays will be rotating through a large number of supermarkets in The Netherlands, showing a unique 3D commercial of the “Pepsi Foot Volley” campaign.
Nijmegen, The Netherlands, July 1, 2009 — Within the next months multiple xyZ 3D Displays will be rotating through a large number of supermarkets in The Netherlands, showing a unique 3D commercial of the “Pepsi Foot Volley” campaign.
On request of Vrumona (the Dutch producer of Pepsi a.o.), Zero Creative has converted the existing “Foot Volley” commercial into a 3D version. This 3D commercial will generate additional attention for the famous cola brand. Using the latest 3D technology, various objects literally jump out of the screen, towards the shopping audience. This remarkable effect is a first class attention driver, certainly because the 3D image is perfectly visible without the need for 3D-glasses.
It is to be expected that more and more marketing campaigns and Digital Signage initiatives will take advantage of the power that autostereoscopic xyZ 3D Displays provide. “3D is a very hot subject in the world of new media and everyone wants to do ’something’ with it. This project confirms that our client, Vrumona, is a leader in marketing innovation that already deploys new marketing tools that other companies haven’t even discovered.”, said Jean-Pierre van Maasakker, CEO of Zero Creative.
Vrumona is a full subsidiary of Heineken and one of the biggest producers of sodas, juices and waters in the Netherlands. The company produces brands such as Pepsi, 7UP, Rivella and many others.
Zero Creative is specialized in 3D experiences and creates interactive real-time 3D presentations. Besides innovative content, the media company also offers her unique autostereoscopic xyZ 3D Displays, based on lenticular technology. These LCD displays deliver a very bright and clear 3D effect, without the need of special 3D glasses.
Zero Creative 3D Marketing and Experience
xyZ 3D Display
Interactive 3D Marketing & Communication Blog
Published by e sapwater July 1st, 2009 in Press Releases
Posted on Jul 6, 2009 by Jane Goodwin at 12:05 am
Elaine Jones, over at The Briefing Room, has a new post up about SoundTube Entertainment:
Park City, Utah – SoundTube Entertainment, the leading manufacturer of high-performance commercial sound systems, has introduced the SA202 amplifier, a small two-channel, 20 watt per channel (4 ohm) Class AB amplifier. Designed for maximum versatility, the SA202 is packed with features:
• Dual RCA jacks and a stereo mini jack for line-level audio sources and a speaker-level (amplified) input for applications with low-wattage speaker outputs
• Euroblock connector outputs for easy wiring
• Volume control (35 dB maximum gain)
• Full range/high pass filter selector switch
• Rugged aluminum housing with integrated heat sink
• Included mounting hardware for pole, surface or security attachment installations.
Two versions are available, the SA202 and the SA202-RDT, which includes a 15 volt, 5 amp power supply.
The SA202 is an ideal companion to SoundTube’s FP line of focus-point speakers and CM-EZ high efficiency speakers; other applications for the SA202 include digital signage, POP displays, classrooms, museums, AV carts or other locations where a small amplifier is needed to boost a limited source signal such as a computer or AV projector’s output.
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SoundTube Entertainment, based in Park City, Utah, develops, manufactures and markets RSi open-ceiling, CMi in-ceiling, SMi surface-mount, XT outdoor, HPi high-power and FP sound-focusing speaker models. SoundTube products are installed in many of the world’s best-known commercial operations. All SoundTube products come with a five-year limited warranty. www.soundtube.com
Posted on Jul 3, 2009 by Jane Goodwin at 12:05 am
From Trading Markets.com comes this very informative article about Scala and SoftAudioVisual:
Paris, France, Jun 30, 2009 (PRWeb.com via COMTEX) — SCLOF | Quote | Chart | News | PowerRating — Scala (www.scala.com), together with Scala Certified Partner Soft Audiovisuel (www.soft.fr/), received the Gold award in the “Digital Media: Innovative Materials” category at the POPAI European Awards 2009 ceremony. The award recognized Scala and Soft Audiovisuel for the Scala-powered “I-View” digital media project for auto manufacturer Infiniti’s showrooms throughout Europe. At the same awards event, Infiniti received the Gold award in the “Automobile” category for its showroom vehicle visualization and configuration I-View system.
Since 2008, the I-View project has been deployed in over 15 Infiniti dealer showrooms in Europe with plans to reach 35 dealers during 2009. At the inception of the project, Infiniti wanted to enhance its customers’ experience in its showrooms through an innovative concept called I-View. Infiniti tasked Scala and Soft Audiovisuel to develop I-View to promote the high quality of the Infiniti brand and to allow each customer to design his/her vehicle through interactive digital signage (www.scala.com) functionality and high-definition digital media. Infiniti has also emphasized the integration of I-View with specially designed furniture of each showroom which, together with ambient sound, provides a unique, high-quality and pleasant shopping experience for its customers. While the digital media system is centralized and maintained by Scala in its SaaS facility in Paris, Soft Audiovisuel manages content playlists customized for each showroom.
“Infiniti’s implementation of digital media through its I-View showroom project represents a unique blend of the best Scala can offer,” said Philippe Lemaire, Director, Scala France Sales. “This project brings together the power and ease of implementation of Scala’s SaaS offering, the extensive project management capabilities of our partner Soft Audiovisuel, the unique interactive and high-quality content design abilities of Scala partner AS Video, Scala’s international project management expertise, and an experienced network of Scala partners throughout Europe to care for installation and maintenance.”
“We are proud of this award as it represents the culmination of a unique, all-inclusive proposition for the implementation of digital signage projects resulting from Scala’s experience and ecosystem developed through our 22-year history,” said Oscar Elizaga, VP EMEA, Scala. “We immensely appreciate Infiniti’s confidence for this strategic project. We thank our colleagues at Soft Audiovisuel for their professionalism, and our special gratitude goes to the entire Scala France team for their energy, dedication and unique knowledge in making this project a reality.”
About POPAI Point of Purchase Advertising International (POPAI) is the only global, not-for-profit, trade association exclusively dedicated to serving the interests of all those involved in retail marketing. POPAI has 20 national offices covering 45 countries and more than 1,700 members worldwide.
About INFINITI Born in the US from its Japanese parent company Nissan, Infiniti now has presence in China, Russia and Switzerland, with headquarters near Geneva. Infiniti has been building up gradually over the last 20 years to make certain its brand DNA – called ‘Modern Japanese Luxury’ – is at the heart of everything Infiniti does. Adapting this for the most sophisticated automobile market in the world, and the most discerning drivers, has taken time to craft.
The Infiniti Centers are known for their awe-inspiring architecture, welcoming environment and unique services. And over the coming years Infiniti will continue to build these with its renowned care and attention to detail. By the end of 2009, 25 more centers will be open across 15 cities, and by 2010, Infiniti aims to have 80 centers in total across Europe.
About SOFT AUDIOVISUEL Soft Audiovisuel is one of the principal Audio/Visual companies in the French market. With a national coverage of 15 agencies and an international network of over 300 collaborators, the Soft group offers 35 years of experience and expertise. Soft specializes in the consulting and implementation of services and audio/visual equipment and broadcast, with activities in France and throughout Europe. On the basis of its strong foundation as an Audio/Visual architect, Soft has developed a particular set of solutions for digital signage.
About Scala Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com.
Digital Signage, FrameMedia, Interactive marketing, Scala, Wireless Digital Signage
Digital Signage, FrameMedia, I-View, Infiniti, POPAI European Awards, Scala, SoftAudioVisual, Trading Markets
Posted on Jul 1, 2009 by Jane Goodwin at 12:05 am
The Pro AV Online.com staff have put together an article telling us how DT Research has some new digital signage appliances:
DT Research has rolled out a pair of new digital signage appliances as part of its 1080p WebDT Digital Signage System family: the SA3000 and the MS1600.
The SA3000 fits an Intel Core 2 Duo processor into a compact package. Based on 45 nm transistor technology, the SA3000 offers improved content playback quality for smooth streaming, according to the company. With low heat generation and reduced power consumption, the company says the SA3000 could be considered an energy-saving “green” appliance.
“By utilizing Intel architecture, DT Research is able to offer remote management via Intel Advanced Management Technology and a powerful energy efficient system multi-core for many markets,” said Joe Jensen, general manager of Intel’s Embedded Computing Division, in a statement.
The SA3000 runs the Microsoft Windows XP Embedded operating system and supports all major media files up to 1920×1080 resolution. It is fanless, with moving parts, although an optional hard drive is available, as well as solid-state drives and a wireless networking option.
“We are pleased to work with Intel to deliver the highest-quality, leading-edge appliances to set the standard for performance and energy savings in the digital signage market,” said Dr. Daw Tsai, 
president of DT Research. “As the digital signage market evolves, and customers become savvier, the need for better performance and green operation will become stronger.”
The higher-end MS1600 is powered by the Intel Quad-Core i7 processor and provides full HD 1080p video quality to as many as 16 displays. It also runs a Microsoft Windows operating system. Company executives say the MS1600 is suited for applications such as menu boards, flight/transportation information, and creative display arrangements. The energy-efficient MS1600 enables dynamic digital signage deployments in spaces where multiple screens are indoors and viewed by audiences at close range, such as shopping malls, entertainment venues, and airports.
Like all signage appliances in the WebDT line, the SA3000 and MS1600 can be managed remotely with the WebDT content Manager software, which is bundled with the appliances and offers an intuitive interface for organizing, scheduling, and deploying content. The WebDT Content Manager provides multiple zone support and planning for each display, so that a screen from the SA3000 can be divided into up to eight areas with different content in each zone, and a screen from the MS1600 can be divided into up to 16 individual zones
