“We hear about economic downturn everywhere, and now more than ever, consumers looking for greater value want promotions and incentives when making purchases. This pilot was created to provide a new channel for marketing and promoting Lottery and retail products at the point of purchase. Measuring the effect of these point of purchase promotions and incentives will be key to the success of this pilot,” said John Pittman, VP of marketing for INTRALOT’s U.S. office in Duluth, Ga.

“The monitors will also display retailer specials, news, weather and other public service announcements and provide retailers with the opportunity to generate additional monetary benefits outside of lottery sales. We have been utilizing Player Advertising Displays for quite awhile, but these new Blast Panels will take that concept to a whole new level.”

Blast Panels display lottery information, advertising and retailer promotions to help give consumers relevant, targeted advertising at the point of sale.

“Consumers only spend a short amount of time in the store so you’ve only got seconds to grab their attention — Blast Panels do that.” says Kirk Manz, CEO of Nashville, Tenn.-based Blast Panel. “We saw an opportunity to partner with INTRALOT and the Nebraska Lottery because a large part of their success is dependent on the retail channel. This digital signage pilot will give us insight into how to continuously make the sale with retail customers.”