The Digital Signage Expo blog has some news about digital signage for health clubs:

Health Club Media Network (HCMN), a provider of advertising and marketing opportunities for national brands in health clubs, recently announced that Crunch has joined its network.

The long-term and exclusive media and marketing agreement begins immediately and will include installation of HCMN’s static and full suite of digital media offerings in all Crunch clubs, including mobile messaging and dedicated video channels that can be viewed by Crunch members during their workouts, according to the company.

“Crunch has long held a unique place within the industry and the marketplace with its forward thinking and innovative group exercise programs,” said Ken Williams, CEO for HCMN, Los Angeles. “We are equally excited that Crunch sees the added value our suite of digital signage and information products brings to their members.”

“[HCMN's digital signage and information system] is much more capable than anything we have experienced or seen previously, and it is uniquely capable of bringing the essence of our brand to life,” said Keith Worts, COO for Crunch. “We also are pleased to see that HCMN is able to deliver high-quality music videos and a Crunch branded video channel highlighting our corporate partners, something we had been unable to do easily with our prior technology solution.”

All Crunch health clubs will utilize Health Club Media Network’s digital media platforms to deliver high-quality music videos and Crunch’s branded video channel highlighting its corporate sponsors to club members.

This announcement follows the news of New York Health & Racquet Club joining HCMN’s network, and also of HCMN’s acquisition of the Alloy Fitness Network, which expanded the company’s network to nearly 4,000 health clubs in 120+ DMA’s across the country, said the company.