Posted on Oct 7, 2009 by Jane Goodwin at 12:05 am
ExhibitorOnLine.com gives us the scoop on Noventri’s Digital Signage Show:
9/24/2009 – Noventri, a digital signage solutions provider, announces The Noventri Digital Signage Show 2009 to be held on Thursday, October 29, 2009 at Frederick, Maryland’s Delaplaine Visual Arts Center located on 40 North Carroll Street.
Starting at 10:00 am the show will provide lively seminars featuring William Clem, Assistant Director of Operations at Morgan State University, Bud O’Connor, Chief Engineer at Newseum, Andrew Hoffman, VP of Noventri and more. Also present for discussion will be representatives from Harris Broadcast Communications, Vision III and InnView along with questions and answers plus hands-on demonstrations of the various components of digital signage, such as players, creators, managers, screens and more.
See digital signage applications take on a life of their own with staged displays for such environments as: Hotel & Hospitality, Sports and Entertainment, Museums, Restaurants, and Casinos.
Admission is FREE and refreshments are provided throughout the day which ends at 4:00 pm. Come, ask questions, receive insight, and fuel your imagination with a day of one-on-one digital signage expertise, content creation know-how and technological insight.
Noventri, the host of the show has provided digital signage solutions for over eight years having served such top names as Marriott, Sheraton, Java City, Aramark, Houston Astro’s Minute Maid Stadium and local venues such as: Camden Yards, DC’s Newseum, and Charles Town Races and Slots.
Registration for the show is now open and is filling fast. Visit www.noventri.com to register or email: sales@noventri.com.
Noventri – a Division of Specialized Communications Corp. – Noventri has been a leader in manufacturing, sales, service, installation and content creation and manage of Dynamic Digital Signage since 2004 and its parent company, Specialized Communications Corp, has served the broadcast and professional video industry since 1985. David Linetsky is President, Andrew Hoffman, Vice President and Wil Conklin, Director of Sales and Marketing. Noventri is located at 20940 Twin Springs Dr., Smithsburg, MD.
Contact:
judyh@noventri.com
Digital Signage, FrameMedia, Interactive marketing, Noventri, The Digital Signage Show, Thinking Screen Media, Wireless Digital Signage, digital signage news
Andrew Hoffman, Bud O'Connor, Casinos, content creation, Digital Signage, digital signage expertise, Digital Signage Show, Entertainment, ExhibitorOnLine, FrameMedia, Hotel and Hospitality, Museums, Noventri, Restaurants, Sports, technological insight, Thinking Screen Media, William clem, Wireless Digital Signage
Posted on Oct 5, 2009 by Jane Goodwin at 12:05 am
PRNewswire.com has some some great news about Adspace’s Smart Screens: People are paying attention!
NEW YORK, Sept. 14 /PRNewswire/ — Ninety percent of American shoppers notice Adspace Digital Mall Network’s Smart Screens located throughout 105 Class-A malls nationwide, said a study released today.
The findings also demonstrate that of that 90 percent who noticed the Smart Screens, 74 percent recalled viewing them, and of those viewers, 35 percent recalled viewing the “Today’s Top Ten” features. These features, Adspace’s editorial content, highlight the Adspace Personal Shoppers’ hand-selected ten best sales throughout the mall. Further, a full 18 percent of those shoppers made a purchase in the past month based on the information they saw on the screens.
As the leader in in-mall digital advertising, Adspace has 1,400 Smart Screens nationwide that display both advertising and editorial content. For this study, Adspace worked with General Growth Properties, the network’s largest mall partner, to query a panel of their mall club members. Via an online survey fielded by Insight Express, shoppers were asked to recall the screens’ content including the “Today’s Top Ten” features.
“We are constantly fielding research with mall shoppers to understand what network content they will find most engaging on the Smart Screens during their trip to the malls,” said William Ketcham, executive vice president and chief marketing officer, Adspace Networks. “We know from prior research that sale information is the highest rated content, and found it particularly encouraging in this most recent study that 95 percent of all respondents felt that sale information is ‘extremely important’ or ‘very important,’ with very little variation among age or gender groups.”
Adspace has developed unique technology to deliver the “Today’s Top Ten” features, using a database of sale items to automatically populate the 12-second spots.
“Producing more than 1,000, 12-second spots each week isn’t practical, or scalable,” Mr. Ketcham continued, “Our patent-pending technology is critical to optimizing the consumer experience.”
Other key findings include:
* New sources of sale information are gaining traction, particularly among young females age 13-24. Digital screens in malls are used by 27 percent of women 13-24 for sale information and are rapidly approaching the level of newspapers and magazines at 33 percent each.
* Shoppers were asked what retailers they want to see in the “Today’s Top Ten” features on the Smart Screens and Macy’s, Victoria’s Secret, J.C. Penney, Gap and American Eagle were the most popular stores.
How the study was conducted
Adspace Networks engaged Insight Express to interview a total of 978 General Growth Properties’ mall club members across 34 geographically dispersed malls in June 2009. Each had visited their local GGP mall at least twice in the past 30 days. Panelists were queried via email to take an online survey about their recent shopping experience.
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital billboard network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of 1,400, eight and nine-foot-tall plasma screens- called “Smart Screens.” The Smart Screens display show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches over 100 million affluent (source: Directory of Major Malls(R)) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.
CONTACT: Anne Donohoe/Charlotte Maumus
KCSA Strategic Communications
212.896.1261 / 212.896.1269
adonohoe@kcsa.com / cmaumus@kcsa.com
SOURCE Adspace Networks, Inc.
Adspace, Digital Mall Network, Digital Signage, FrameMedia, Interactive marketing, Thinking Screen Media, Wireless Digital Signage, digital signage news
Adspace, Digital Mall Network, Digital Signage, FrameMedia, PRNewswire, Smart Screen, Thinking Screen Media, Wireless Digital Signage
Posted on Oct 2, 2009 by Jane Goodwin at 12:05 am
The Daily DOOH brings us some news about C-nario:
C-nario has been a bit quiet recently but has obviously been working furiously behind the scenes…
First off is their own announcement with regard a new partnership with SDI in Germany but much more interesting than that is, following on from our find-everything-out-we-posssibly-can-in-NYC-trip we can exclusively reveal they have a big deal new deal in NYC itself – big well known, respected brand too!!
The other deals that they are rumoured to have won are concept stores for a mobile phone business, a couple of museums and a TV channel.
Rami Bahar, C-nario’s Vice President Sales and Strategic Planning told us “The distribution agreement with SDI is part of our strategy to become a pan-European provider of software-based digital signage solutions. The German speaking countries are one of the most exciting AV markets and we see great demand for digital signage in this region”
Under terms of the agreement with SDI they will offer C-nario’s digital signage software products combined with SDI’s professional services such as digital signage project management and system integration.
Thomas Klukas, Sales Director, SDI told us “We are confident that the combined expertise and experience of both companies promise great opportunity for us to provide state of the art digital signage solutions and services in the German speaking countries. We share the same vision of customized digital environment for every client, and the partnership positions both companies to meet a new range of challenging application demands, enabling the most creative use of digital signage.”
About SDI
SDI Gesellschaft für Medientechnologie mbH, located in Munich, Germany, provides professional services for production and broadcast studios, media technology, and audiovisual communication platforms. In addition, the company provides products for Pro AV, broadcasters, signal management products and solutions for digital cinema and digital signage. SDI services in the digital signage sphere include consulting, creating content with media agencies, answering tenders, installation and maintenance.
Adrian J Cotterill
C-nario, Digital Signage, FrameMedia, Interactive marketing, SDI, Thinking Screen Media
C-nario, Digital Signage, digital solutions, FrameMedia, SDI, signage solutions, Thinking Screen Media, visual solutions, Wireless Digital Signage
