CBS Outdoor Launches wannaBILLBOARD.com
From DigitalSignageExpo.com comes word that CBS Outdoor has launched its new web-based wannaBILLBOARD.com, a service that lets local advertisers choose their own outdoor ad creative for static or digital signage from a catalog of customizable designs.
Here is the Digital Signage Expo article in its entirety:
CBS Outdoor has announced the launch of wannaBILLBOARD.com, a web-based service that lets local advertisers choose their own outdoor ad creative from a catalog of customizable, ad-agency quality designs to display on static billboards or dynamic digital signage in choice locations.
The web-based program offers clients more than 50 local categories to start from, letting them choose industry-tested templates to start the design process. Clients can then add in their business name, address and contact information, as well as a text code to action, in just a matter of minutes, the company said.
According to the company, the new program is its latest offering designed to eliminate the lack of creative as a barrier to entry, which has prevented many smaller advertisers from taking advantage of out-of-home media. WannaBILLBOARD.com will allow both large and small companies to access the kind of professional ad-agency quality designs they could not have afforded before.
The process begins with clients selecting designs from CBS Outdoor’s library of creative, which includes many categories of businesses and different style designs. The Web site allows advertisers to customize the ad space, including uploading their own logos into specified areas of the creative. They also can choose what type of media they want from a menu of different options, including billboards, bus ads, kiosks and bus shelters, among others. Electronic billboards and LCD urban panels are among the digital signage choices.
Once the design process is complete, clients can search and then choose their preferred locations, using a map element to the site that allows users to zoom in on specific areas to see the billboard in its natural surroundings. Finally, wannaBILLBOARD.com lets the client request specific space for their signage from CBS Outdoor’s vast portfolio of outdoor media, one of the largest collections in North America.
“wannaBILLBOARD.com gives local advertisers entree into a medium they might not have considered before,” said Jodi Senese, executive vice president, marketing, of New York-based CBS Outdoor. “We are offering a portfolio of the very best designs by CBS Outdoor artists, and it’s a collection that will consistently expand in choices and categories. This is a great way for local advertisers to begin the out-of-home media experience, with a hands-on-element few other advertising media can offer.”
The company said it plans to grow wannaBILLBOARD.com beyond its current stage with more enhanced features and greater customizability for clients. CBS Outdoor has begun promoting the site through radio and its nation-wide network of billboards and transit ads.
