Digital Signage

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Rave Computer Announces New Small Form Factor System and Vehicle PC at MILCOM 2009

raveRave Computer today unveiled two new aluminum fanless small form factor computer systems, one “green” PC, designed specifically for low power commercial applications and one MIL-SPEC-810F for rugged environments. These products were revealed during the MILCOM 2009 exhibition.

RCT 1610 Aluminum Fanless Computer System

Versatile and radically thin, the RCT1610 Small Form Factor computer is a fanless, low-profile system designed around the new Intel D945GSEJT motherboard.

Sturdy and compact, the RCT1610 offers a variety of mounting and display options. It is excellent for nettop, industrial control, and light digital signage applications as well as point of sale, kiosk and thin client applications.

The Rave RCT1610 features a lightweight , fanless, ultra-slim case. It allows enough space for a 2.5″ notebook HDD and offers optional wi-fi capability. The case can either stand upright or lie flat, or it can be VESA-mounted to the back of an LCD screen. Both mounting options are included as standard equipment.

“Rave is committed to offering innovative system designs that keep the diverse requirements of our customers in mind,” said Karl Rosenberger, Product Development Manager, Rave Computer. “That’s just what you see with our versatile small form factor computers. The RCT1610 is designed for users demanding affordable yet stylish internet-centric or low power computing solutions.”

Product Features include:

* Intel Atom N270 processor
* Supports up to 2GB of DDR2 memory
* Ideal for Internet, POS, kiosk and thin client applications
* Multiple display interface connections (VGA, DVI-D, USB)
* Wireless b/g option available utilizing PCI Express mini Card slot
* Solid State and SATA II Disk Options
* VESA-compatible holster included for wall- or monitor-mounting
* 12V DC power input (120VAC external power supply included)
* 7″W x 1.5″H x 7″D

RCV 6100 Aluminum Fanless Vehicle Computer System

The RCV 6100 system is a rugged MIL-SPEC-810F in-vehicle computer for use in any car, truck, boat or any other 6 to 36VDC application.

Compact, durable, and flexible by design, this system allows users to easily meet varying requirements and features an extremely wide operating temperature range, due to the extremely low power consumption of the Intel Atom processor.

The RCV 6100 design is in compliance with the eMark vehicle industrial standard. The RCV 6100 boasts an incredibly wide range of features such as power ignition delay control, low-power protection and SMBus connection, meeting in-vehicle operation requirements.

The GPS function enables driver navigation applications which can be used to optimize fleet management. Optional 802.11b/g/n, 3.5G, and Bluetooth availability make the RCV 6100 ready for wider wireless network coverage and ready to accommodate future trends. Multiple display connections make the RCV 6100 an ideal choice for in-vehicle signage applications as well.

Additional peripherals are available, such as anti-shock/vibration mounting kits, a smart battery backup option, an IP60 kit for dust and splash resistance, and a radio frequency kit.

Product Features include:

* Built-in Intel Atom N270 processor
* Availability of GSM/GPRS/WCDMA/HSDPA/GPS
* e13 Mark Certification
* External smart battery back up support
* One 2.5″ SATA II HDD & One CF
* 6~36V DC power input
* One PCI-104 Expansion Slot
* Multiple display interface connections (VGA, DVI-D and LVDS)
* 10.24″W x 1.97″H x 7″D

For a complete list of product specifications, download Rave’s RCT1610 and RCV6100 at:

* http://www.rave.com/docs/rugged/RCV6100.pdf
* http://www.rave.com/docs/general/RCT1610.pdf  - Rave Computer

Source:  Zikkir.com

KioskCom, The Digital Signage Show promise new content for NYC editions

kioskcom_nyc_09_squareFrom Retail Customer Experience.com comes information about Kiosk.Com, the Self Service Expo:

Caroline Cooper
• 24 Sep 2009
November’s editions of the KioskCom Self Service Expo and The Digital Signage Show, co-located at the Jacob Javits Convention Center in New York City, are set to offer a slate of content that includes new educational opportunities and two significant keynote speeches.

“This is the year of new everything,” said Lawrence Dvorchik, general manager of the two shows, which are organized by Connecticut-based JD Events. “It’s been busy. It’s going to be a really exciting event.”

The “new everything” Dvorchik describes includes a competition for entrepreneurs in the kiosk and self-service space that is the first of its kind for the event. In its “Next Big Idea” Contest Coinstar Inc. will give $10,000 to the entrant with the best new concept in retail-based kiosks. Coinstar also may consider investing in the winning concept.

“There are a lot of people out there with a lot of good ideas who either don’t have access to funding, especially now, or don’t have access to the people that can make that happen,” he said. “And this gives them an opportunity to be in front of executives at a company like Coinstar, who can do all of the above, if they believe the idea is worth rolling out, and really take it to the next level.”

Entries must be submitted by Oct. 8 on the contest’s Web site.

On the digital signage side of the show, attendees can view a content-creation demonstration, “Cooking up Content: From Concept to Screen.” Digital signage industry expert Lyle Bunn will host the demonstration, and Dvorchik says three companies will participate in creating individual digital messaging campaigns in a “fishbowl” environment, with attendees literally watching the process in action.

“It will be a really, really good demonstration of the content-creation process, the content-management process, from the creative briefing all the way to the play loop being created and broadcast,” he said.

Dvorchik said the participating companies aren’t yet confirmed. The demonstration, which will span the two-day event, is another part of show organizers’ goal of constant education.

“Relevant content is so important for any of these networks that we need to make sure we’re helping people understand not just what they want to show, but how that process is going to unfold strategically and creatively in order to be successful the first time out of the box,” Dvorchik said.

Among the slate of sessions catering to kiosk and digital signage deployers  are two big-name keynote presentations, one for each side of the event.

“The Coinstar/Redbox Experience”

To kick off the show Tuesday, Nov. 10, Coinstar Inc. president and chief operating officer Gregg Kaplan will share his experience deploying and managing a network of nearly 20,000 kiosks. One of the founders of the redbox brand, Kaplan will discuss the success of both self-service brands, as well as future trends for kiosk growth and profitability.  During his presentation, Kaplan also will announce the winner of Coinstar’s “Next Big Idea” contest.

“How the Coca-Cola Company Transforms Simple Transactions Into Brand Interactions”
Keith Berman, senior marketing manager for Coca-Cola’s strategic partnerships marketing group, will discuss the company’s recently developed interactive vending machine, which marries self-service and digital signage for an immersive customer experience. In a session sure to be of interest to brand marketers and content creators, Berman plans to share Coca-Cola’s deployment strategy and the technology’s impact on consumer engagement.

“Pay it Forward”

Another new element, the event’s closing session will focus on topics that have arisen during the two-day conference, based on feedback from attendees and exhibitors. Led by kiosk industry veteran and consultant Janet Webster and Kaiser Permanente’s Steven R. Pomerantz, the session’s goal is to have a panel of experts “pay it forward” by sharing their expertise with attendees who may be less experienced dealing with kiosk and digital signage rollouts.

“They’ve gotten that knowledge, they’ve secured their vendors and their suppliers … and everything they need to work with to be successful because of the show,” Dvorchik said. “And they’re coming back to pay it forward to other people who are in the situation they were in and really keep that knowledge chain rolling. It’s refreshing to see.”

DownloadThe official brochure for KioskCom Self Service Expo and The Digital Signage Show

Dvorchik says the show’s organizers will again go through the extensive process of prequalifying each registrant in a continuing effort to offer exhibitors real business opportunities and to protect attendees from solicitation on the show floor. Also, for the second event in a row, qualified attendees will receive complimentary full-conference passes, a tactic Dvorchik says is part of the event’s goal to continue facilitating education and successful deployments.

“It’s a strategic decision to make sure that we reinvest in our exhibitors and in our industries and our attendees and make sure they continue to be educated,” he said. “It really comes down to making sure that, in this economic climate, companies don’t stop their learning simply because of the price of admission.”

Other show sessions and events:

Nov. 9 1:00-5:00
The day prior to the show, digital signage expert Lyle Bunn will train novice deployers on how to plan and launch their digital signage projects.

Analyst Alert: Analysis of the Self-Service Kiosk Industry and Usability Studies

Nov. 10 11:45-12:45
Leading industry research analysts will discuss the growth potential and design implications for successful kiosk usage.

Nov. 10 3:15-4:00
Digital signage deployments will receive awards from The Digital Signage/Group and Digital Signage Magazine.

Funding Your Kiosk Project: Creative Business Strategies for Any Economy

Nov. 11 10:30-11:30
Speakers from the Self-Service & Kiosk Association, Cabela’s and SoloHealth will discuss their experiences obtaining funding and will focus on different approaches currently being used.

Implementing Successful Digital Signage Networks – DIGI Award Winners Speak Out

Nov. 11 10:30-11:30
The award-winning digital signage deployers will share the challenges and successes of their entries.

Tech Talks

Nov. 10-11
Throughout the show on the expo floor, industry experts will discuss several technical topics, including the convergence of self-service technologies, remote kiosk management, mobile integration and more.

Sony’s 360-degree 3D Display Prototype

sony-360-degree-stereoscopic-3d-displaySlippery Brick gives us the scoop on Sony’s 360-degree 3D display prototype!

Like everyone else, right now Sony has a thing for 3D. They have big plans for putting the technology into your living room as soon as possible. The first application will be applied to the flat screen TV, but Sony is looking at all kinds of other ways to bring you glorious 3D. Take this small prototype for instance.

This thing will be revealed at Tokyo’s Digital Content EXPO 2009 on Thursday. It’s a 13 x 27-cm device with a stereoscopic, 24-bit color image

measuring just 96 × 128 pixels, viewable at 360-degrees without special glasses. If this prototype ever becomes a reality, Sony sees its commercial use in digital signage or medical imaging and of course, as a 3D photo frame.

We’ll keep you posted.

[Engadget]

MasterSync Wireless Clock System

mastersync2While not strictly “signage,” the MasterSync Wireless Clock System by Acroprint is certainly a system that allows everybody on the premises to see the same thing whenever they look!  I’m also a bit of a sucker for anything that’s wireless – when it comes to our electronics, wireless is the WAY TO GO!

Synchronize the wall clocks throughout your facility with atomic accuracy. A single transmitter with a standard antenna can cover up to 250,000 square feet!

MasterSync at a glance

  • Economical — A single transmitter with a standard antenna can cover as much as 250,000 square feet. Compare to other systems that require repeaters or additional transmitters — at extra cost — to cover your entire facility. Because the transmitter is wireless, it can support an unlimited number of wall clocks.
  • Easy — Installation is as easy as hanging a picture! Simply place the wireless clocks where you want, connect the transmitter to the GPS unit and you’re up and running. No special tools, equipment or expertise required.
  • Accurate — The transmitter receives time signals from the world-wide GPS satellite network, keeping your wall clocks incredibly accurate and perfectly synchronized. (NTP time synchronization available for those who prefer.)
  • Attractive — Wall clocks are available in a wide range of styles and mounting options. Clock styles can be mixed and matched to meet your needs and to coordinate with the décor throughout your facilities.

Easy to install

Imagine perfectly synchronized clocks, helping keep everyone on time no matter where in your facility they might be. Now imagine being able to install this system without cutting holes in your walls, running wires or petitioning your Information Technology department for help. With a MasterSync wireless clock system, it’s possible.

Installing the wall clocks is a snap. Some models are even available with battery power, so you don’t need an electrical outlet nearby. Models are available in wall and ceiling mount in a variety of styles. Simply hang them where you need them.

The compact, lightweight wireless transmitter can be placed anywhere there’s an available electrical outlet. Position the GPS receiver where it gets a clear signal, connect it to the transmitter and turn the transmitter on. Visible indicators show the system is powered up and receiving signal, while a bright, clear digital display confirms the time that’s being broadcast. That’s all there is to it. Plug-and-play — it’s as simple as that!

The system’s operating frequency of 467 MHz is optimal for indoor transmission, providing reliable signal penetration of all types of building materials. This system is highly economical — a single transmitter with a standard antenna can cover up to 250,000 square feet, eliminating the need for repeaters or multiple transmitter units. Unlike old-fashioned wired systems, there’s no limit to how many wall clocks can synchronize with a single transmitter.

Easy to choose

MasterSync is available in a convenient and economical Introductory Package that includes everything you need to get started:

  • Wireless transmitter unit with standard antenna
  • GPS receiver, mounting hardware and 50-foot cable
  • Four black plastic-case wall clocks (additional matching clocks available)

We also offer other décor options to suit your style and accessories to enhance your system’s functionality. See below for details, then contact Acroprint to order your Introductory Package or let our knowledgeable and friendly representatives help you customize a system to meet your specific needs.

Easy to upgrade

Clock Décor Options

From durable and economical plastic-case analog wireless clocks suitable for use anywhere, to elegant solid wood framed timepieces at home in any executive suite or boardroom, to high-tech digital displays perfect for call centers and server rooms, MasterSync offers a wide variety of décor options and display styles to meet your requirements.

Click here to view available clock design options, then contact Acroprint and let us help you design a custom system to suit your style.

MasterSync design options

Accessories and Upgrades

Upgrade your system, add functionality and protect your investment with MasterSync accessories and upgrades. We offer a handy tone generator — that will even play your own pre-recorded MP3 files! — to issue audible alerts on schedule or for special events, wire guard enclosures to protect your clocks, upgraded transmitter antenna options and more.

Click here to view available MasterSync wireless clock system accessories and upgrades, then contact us so we can help you design a custom system to fit your budget and specifications.

MasterSync system accessories

Learn more

Email Acroprint or call us at 1-8… or 1-919-872-5800 to learn more or request a quote.

Resources and Information

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ESPN unveils interactive digital signage game to promote Monday Night Football

Digital Signage Today.com ’s Bill Yackey has the scoop about ESPN’s new Monday Night Football digital signage GAME!  While you’re on their site, be sure to watch the video about it!

monstermediaESPN is creating buzz around Monday Night Football’s 40th season by allowing millions of pedestrians the chance to play on an NFL field using interactive signage.
ESPN is promoting the football season by creating an interactive digital signage experience that allows anyone walking past the displays to engage in a one-on-one challenge with a selected quarterback. The goal of the street-level game is to catch as many footballs as possible, and high scoring game players are able to submit their scores in real-time and see how they measure up to users in other cities.

The quarterback selection capability is paired with real-time updates and shows a countdown to next Monday’s game.

To present ESPN with this digital experience, Monster Media teamed up with Wieden & Kennedy and MacDonald Media. Each display uses the combination of four technologies, including: touchscreen activation, full-body responsive user tracking, real-time application, and a gaming function.

The displays are strategically located in highly-trafficked areas in New York, Boston and Chicago. Users are drawn to the displays by static signage surrounding an interactive custom LCD wall that entices users to approach the unit and interact with the game.

ONELAN Digital Signage and Streaming Underpins Communication Strategy for University of Bedfordshire

onelan_logoNewswireToday – /newswire/ – Henley on Thames, Oxfordshire, United Kingdom, 10/05/2009 – Digital signage has been in use at the University of Bedfordshire for some time, with standalone units installed in different departments. The objective of this project was to bring all the existing digital signage together and expand in future.

The University of Bedfordshire was established in August 2006 by order of the Privy Council and comprises five campuses, three within Luton, one at Bedford and one based in Aylesbury. There are 20,000 staff and students from over 100 different countries at the University creating a very diverse environment. With planned developments valued at over £134m spread over the next few years the University is an exciting and vibrant place to be now and in the future.

Project objectives
Digital signage has been in use at the University of Bedfordshire for some time, with standalone units being installed in different departments. The objective of this project was to bring all the existing digital signage together and to provide for future expansion: the University is currently investing £35 million in a new campus centre where digital signage will play a key part in the communication strategy.

Any new digital signage needed to successfully network with the existing infrastructure and the previous installations. The University was also keen to ensure corporate branding was used across all five campus locations, to create a professional look.

Digital signage content
Of particular importance was the requirement to show the appropriate content on each screen, targeted at the local audience, while retaining the corporate ‘look’ to each screen. For example the screen installed in the Business School foyer needs to show welcome messages and Business School specific information.

With units installed in 17 different departments the digital signage needs to be easy to use by many different people, both technical and non-technical, as they are very content hungry and need to be constantly updated. The systems also need to be easy to set up, and quick to manage.

How to do it
ONELAN’s Net-Top-Boxes (NTBs) were chosen as the Digital Signage solution, due to their ease of use and their ability to apply highly customised layout designs, so anyone on the university staff can contribute without fear of problems. To reach an audience base of 20,000 students and staff, the screen layout flexibility and scheduling were of utmost importance. The ONELAN NTBs allow a screen to be divided into different Zones, which allow different media formats such as Live TV feeds, RSS feeds, animations, still images and audio.

The University wanted a scalable system, particularly with the new campus centre in mind, and ONELAN fitted the bill.

What is installed
One main publisher NTB supplies content for 17 subscriber Century 610 NTBs. These are located in the main Foyer, in the Park Square campus, the Learning Resource Centres on the Luton and Bedford campuses, reception areas in Butterfield Park, Buckinghamshire and Putteridge Bury campuses as well as various other social spaces.

IPTV OMNI-SERVER
One of the key aspects of the project was the installation of an Omni-Server. Originally the University required an ‘off air’ recording solution for the academic staff to use. With the Omni-Server, they are now able not only to do this, but also link into the digital signage network. This provide the screens with live TV feeds for news and educational TV channels across the network infrastructure without the need to run additional RF cabling, thereby keeping additional costs to a minimum.

How the digital signage is being used
A wide variety of content is being utilised including public content such as a TV feed showing BBC News and Sky News, XML feeds for local weather and news, as well as University news and events. An XML feed from the Association of Train Operating Companies is planned. This will deliver up-to-date timetable information for Bedford and Luton stations to help promote sustainable transport options.

The signage is also used for department specific information, such as information for registration and Open Days, and content throughout the university.

End result – end user feedback
Integration with the university’s existing networks has been straightforward.
Feedback has been very positive: staff like the look of the content.

ONELAN (onelandigitalsignage.com) develops network appliances for standalone and end-to-end Digital Signage network solutions. The Net-Top-Box is a multimedia, multi-zoned solution capable of displaying stored media and live media e.g RSS feeds, webpages and broadcast or locally streamed TV. With a browser based user interface, the system is fully multi-lingual including all main European languages. Further members of the product family cater for Enterprise network management, Touch applications and integration with external data sources.

ONELAN’s NTBs are now installed in a wide variety of organisations such as retail, schools, hospitals, and government buildings, as well as some well-known corporates such as ING, Vodafone, Virgin Holidays and PricewaterhouseCoopers.

Idaho State University Adds ‘Spudvision’ to Holt Arena

idaho-state-university-display-in-photo-3

From the Daktronics.com website, we learn that Idaho State University has joined the digital signage crowd with “Spudvision” from Daktronics:

BROOKINGS, S.D. – Sept. 25, 2009 – Idaho State University in Pocatello, Idaho, recently chose Daktronics Inc. (Nasdaq-DAKT) of Brookings, S.D., to design, manufacture and install a new light emitting diode (LED) video display for Holt Arena, home of Bengal football and basketball.

“The new video display works out perfectly for the existing scoreboard that we’ve got,” ISU’s Director of Athletics Jeff Tingey said. “We’re very excited about the opportunities it will provide us. This is a big one for recruiting. Every student athlete wants to play a game and score a touchdown or make an interception and look up and see the replay. It’s a way of life these days, and it’s something that we needed very much.”

The new 16 mm video display, nicknamed “SpudVision” because of the funding from the Idaho Potato Commission, measures almost 12 feet high by 15 feet wide. This video display uses the latest Daktronics industry-leading HD-X technology. The high resolution of the video display will make it better than many of the displays in surrounding schools, according to Tingey.

This Daktronics HD-X display features LED pixels on 16 mm pixel spacing. They are ideal for applications requiring a wide viewing angle, ensuring every fan has a great view of the action on the field.

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

About ISU’s Holt Arena

Holt Arena was built in 1970 entirely by voluntary student fee increases. It is the oldest enclosed stadium on a college campus in the U.S. and the second-oldest overall. (The Houston Astrodome, completed in 1965, predates it.)

The arena was originally named the Mini Dome, but was renamed in 1988 to honor former ISU Athletic Director Milton W. “Dubby” Holt. The arena serves as the home field for the ISU football, indoor track and field and men’s basketball teams. It also hosts Idaho high school football games and other sporting events, rodeos and concerts.

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Safe Harbor StatementCautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2009 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
For more information contact:
MEDIA RELATIONS:
Mark Steinkamp
Marketing Manager
tel (605) 692-0200
e-mail Mark.Steinkamp@daktronics.com

Noventri Digital Signage Show 2009 Announced

noventriExhibitorOnLine.com gives us the scoop on Noventri’s Digital Signage Show:

9/24/2009 – Noventri, a digital signage solutions provider, announces The Noventri Digital Signage Show 2009 to be held on Thursday, October 29, 2009 at Frederick, Maryland’s Delaplaine Visual Arts Center located on 40 North Carroll Street.

Starting at 10:00 am the show will provide lively seminars featuring William Clem, Assistant Director of Operations at Morgan State University, Bud O’Connor, Chief Engineer at Newseum, Andrew Hoffman, VP of Noventri and more. Also present for discussion will be representatives from Harris Broadcast Communications, Vision III and InnView along with questions and answers plus hands-on demonstrations of the various components of digital signage, such as players, creators, managers, screens and more.

See digital signage applications take on a life of their own with staged displays for such environments as: Hotel & Hospitality, Sports and Entertainment, Museums, Restaurants, and Casinos.

Admission is FREE and refreshments are provided throughout the day which ends at 4:00 pm. Come, ask questions, receive insight, and fuel your imagination with a day of one-on-one digital signage expertise, content creation know-how and technological insight.

Noventri, the host of the show has provided digital signage solutions for over eight years having served such top names as Marriott, Sheraton, Java City, Aramark, Houston Astro’s Minute Maid Stadium and local venues such as: Camden Yards, DC’s Newseum, and Charles Town Races and Slots.

Registration for the show is now open and is filling fast. Visit www.noventri.com to register or email: sales@noventri.com.

Noventri – a Division of Specialized Communications Corp. – Noventri has been a leader in manufacturing, sales, service, installation and content creation and manage of Dynamic Digital Signage since 2004 and its parent company, Specialized Communications Corp, has served the broadcast and professional video industry since 1985. David Linetsky is President, Andrew Hoffman, Vice President and Wil Conklin, Director of Sales and Marketing. Noventri is located at 20940 Twin Springs Dr., Smithsburg, MD.

Contact:
judyh@noventri.com

Ninety Percent of Shoppers Polled Notice Adspace’s Smart Screens

adspace

PRNewswire.com has some some great news about Adspace’s Smart Screens:  People are paying attention!

NEW YORK, Sept. 14 /PRNewswire/ — Ninety percent of American shoppers notice Adspace Digital Mall Network’s Smart Screens located throughout 105 Class-A malls nationwide, said a study released today.

The findings also demonstrate that of that 90 percent who noticed the Smart Screens, 74 percent recalled viewing them, and of those viewers, 35 percent recalled viewing the “Today’s Top Ten” features. These features, Adspace’s editorial content, highlight the Adspace Personal Shoppers’ hand-selected ten best sales throughout the mall. Further, a full 18 percent of those shoppers made a purchase in the past month based on the information they saw on the screens.

As the leader in in-mall digital advertising, Adspace has 1,400 Smart Screens nationwide that display both advertising and editorial content. For this study, Adspace worked with General Growth Properties, the network’s largest mall partner, to query a panel of their mall club members. Via an online survey fielded by Insight Express, shoppers were asked to recall the screens’ content including the “Today’s Top Ten” features.

“We are constantly fielding research with mall shoppers to understand what network content they will find most engaging on the Smart Screens during their trip to the malls,” said William Ketcham, executive vice president and chief marketing officer, Adspace Networks. “We know from prior research that sale information is the highest rated content, and found it particularly encouraging in this most recent study that 95 percent of all respondents felt that sale information is ‘extremely important’ or ‘very important,’ with very little variation among age or gender groups.”

Adspace has developed unique technology to deliver the “Today’s Top Ten” features, using a database of sale items to automatically populate the 12-second spots.

“Producing more than 1,000, 12-second spots each week isn’t practical, or scalable,” Mr. Ketcham continued, “Our patent-pending technology is critical to optimizing the consumer experience.”

Other key findings include:

* New sources of sale information are gaining traction, particularly among young females age 13-24. Digital screens in malls are used by 27 percent of women 13-24 for sale information and are rapidly approaching the level of newspapers and magazines at 33 percent each.
* Shoppers were asked what retailers they want to see in the “Today’s Top Ten” features on the Smart Screens and Macy’s, Victoria’s Secret, J.C. Penney, Gap and American Eagle were the most popular stores.

How the study was conducted

Adspace Networks engaged Insight Express to interview a total of 978 General Growth Properties’ mall club members across 34 geographically dispersed malls in June 2009. Each had visited their local GGP mall at least twice in the past 30 days. Panelists were queried via email to take an online survey about their recent shopping experience.

About Adspace Networks, Inc.

Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital billboard network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of 1,400, eight and nine-foot-tall plasma screens- called “Smart Screens.” The Smart Screens display show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches over 100 million affluent (source: Directory of Major Malls(R)) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.

CONTACT: Anne Donohoe/Charlotte Maumus
KCSA Strategic Communications
212.896.1261 / 212.896.1269
adonohoe@kcsa.com / cmaumus@kcsa.com

SOURCE Adspace Networks, Inc.

C-nario Is Busy In Germany and NYC

The Daily DOOH brings us some news about C-nario:

c-narioC-nario has been a bit quiet recently but has obviously been working furiously behind the scenes…

First off is their own announcement with regard a new partnership with SDI in Germany but much more interesting than that is, following on from our find-everything-out-we-posssibly-can-in-NYC-trip we can exclusively reveal they have a big deal new deal in NYC itself – big well known, respected brand too!!

The other deals that they are rumoured to have won are concept stores for a mobile phone business, a couple of museums and a TV channel.

Rami Bahar, C-nario’s Vice President Sales and Strategic Planning told us “The distribution agreement with SDI is part of our strategy to become a pan-European provider of software-based digital signage solutions. The German speaking countries are one of the most exciting AV markets and we see great demand for digital signage in this region”

Under terms of the agreement with SDI they will offer C-nario’s digital signage software products combined with SDI’s professional services such as digital signage project management and system integration.

Thomas Klukas, Sales Director, SDI told us “We are confident that the combined expertise and experience of both companies promise great opportunity for us to provide state of the art digital signage solutions and services in the German speaking countries. We share the same vision of customized digital environment for every client, and the partnership positions both companies to meet a new range of challenging application demands, enabling the most creative use of digital signage.”

About SDI

SDI Gesellschaft für Medientechnologie mbH, located in Munich, Germany, provides professional services for production and broadcast studios, media technology, and audiovisual communication platforms. In addition, the company provides products for Pro AV, broadcasters, signal management products and solutions for digital cinema and digital signage. SDI services in the digital signage sphere include consulting, creating content with media agencies, answering tenders, installation and maintenance.

Adrian J Cotterill