Rob Hoyt, Retail Concepts manager for Seventh Generation, a leading brand of environmentally friendly household products, tells us that “I was impressed with the store-wide digital station concept that allowed for us to connect with consumers contextually in different departments.  Our digital campaign part of a marketing strategy that will help us to build both brand and product association in each department directly to consumers as part of their shopping experience across the store and drive them to the home cleaning aisle.  It’s all about education.  If we can help people understand the environmental and personal health connection between the products they are putting in their cart and what they clean their home with – it is a powerful message.  The Marketplace Station helps us to do that.”

George Andreoglou, President of The Marketplace Station, says that “As digital signage networks are becoming more prevalent in the retail sector, I believe this is one of the best examples we have seen to date of a vendor making use of the medium and synergizing their brand and category in an innovative and effective manner across the landscape of the store.”

Seventh Generation’s The Market Place Station campaign began this month.

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