Texas Digital Systems and VitalCAST Digital Signage at the Cinema
Texas Digital Systems, Inc. announces that their VitalCAST digital signage installation at Bianchi Theaters in Paramount, California, is now complete.
The Bianchi Theaters now have digital signage installed throughout, from guest services, concessions, box office, and all of the entrances; this means, the more than 25 displays now have 20 channels of content! VitalCAST actually interacts with Bianchi’s older POS system, changing the digital displays as the movies change. According to the press release of March 6, “the installation also included an innovative and eye-catching video wall created from 16 42-inch LCD screens to display movie trailers.”
Darren Kurkowski, vice president of operations for Bianchi Theaters, tells us that “The video wall adds another element of entertainment for our patrons. We also installed a surround sound system in the lobby, to create even more excitement for upcoming releases. We like the flexibility (of VitalCAST) to be able to change graphics and content as often as we wish. It’s something that could not even be considered withi printed signs and menu boards.”
Dennis Davidson, president and CEO of Texas Digital, has this to say about VitalCAST: “VitalCAST’s strength lies in its ability to deliver eye-catching content such as movie trailers alongside concessions offerings, advertising and other forms of video imaging to theatre patrons, all powered by a simple, yet powerful software engine that is controlled by the theatre. Delivering a superior entertainment experience is what VitalCAST is all about.”
