In recent years, digital signage networks have been growing in popularity as a cost-effective means of building and reinforcing brand and corporate identities, as well as informing and entertaining customers in retail, hospitality, transportation, and other public venues. During the workshop, Merithew will focus on “after hours” uses for digital signage-specifically how retailers can use their digital signage networks to better communicate with their employees before and after store operating hours.

“Digital signage networks give corporations a dynamic, paperless means of communicating with employees who are dispersed across their retail sites,” said Merithew. “It also offers point-to-multipoint distribution of information about sales training, theft prevention, security drills, employee benefits, and other timely corporate communications. This workshop will focus on techniques to maximize the scheduling of time-specific and repetitive content to serve multiple audiences.”

Read the entire article about Wegener’s presentation at the 2009 Digital Signage Expo right here on CNNMoney.com.

WEGENER(R) can be reached at (770) 814-4000 or at www.wegener.com.