• 01 Jun 2009

NEW YORK — ADCENTRICITY, aggregator and strategist for digital out-of-home media, today announced a new set of partnerships that will expand on its capabilities for advertisers to effectively reach more consumers in the places they frequent most. The expansion includes additional restaurants and bars, golf courses, convenience stores and various forms of public transportation. These partnerships expand ADCENTRICITY’s reach within the digital out-of-home space, providing marketing executives and agencies with the most extensive and innovative opportunities to reach consumers where they live, work and play.

Additions to the network include:

• TargetCast Networks — a network found in bars and restaurants in venues like Applebee’s, TGI Friday’s and Chili’s
• 4G Metro — provides screens in public transportation locations along with a free WiFi network for consumers
• WESEE Digital — screens are located in hair salons, coffee shops and other hospitality venues
• Hercules Networks — a network operating unique kiosks in malls catering to cell phone users, as well as screens at various Six Flags theme parks

“With these networks, ADCENTRICITY crosses the 150,000 screen threshold, delivering 275MM monthly audience impressions,” said Rob Gorrie, CEO of ADCENTRICITY. “Upholding scale and quality are two important elements of managing our digital out-of-home capacity. These new partners are a welcome addition in creating hyper-targeted and effective digital out-of-home campaigns for our advertising clients.”

ADCENTRICITY launched its AdVenue platform in 2008, a robust solution that helps marketers plan campaigns based on business objectives and goals and target by region and venue type, along with specific demographic information. ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The ARF and POPAI and recently won an award for best local campaign given by MediaPost.