Digital Signage

Black Box’s iCompel boosts potential of digital signage

Posted on Sep 21, 2009 by Jane Goodwin at 12:05 am

Pittsburgh Post Gazette’s Erich Schwartzel posts about Black Box Network Service’s new product:

Lawrence-based digital communications company Black Box Network Services has rolled out a new product meant to improve on how people view information in the airport. Or the doctor’s office. Or the bar. Basically, everywhere.

The iCompel arrives at a time when the digital sign industry is evolving rapidly. Digital signs are already used to tell people when the movie is seating, or when the plane is landing — any evolving screen of information.

But the iCompel creates signs that look like those boring boards on steroids.

Like Apple’s iPhone, this technology can handle multiple media forms. On one screen, the iCompel — a small box that transmits displays designed through a Web site — can simultaneously display text, live television or video, photos, HTML and constantly updated RSS feeds such as scrolling headlines or weather reports.

When the box is attached to a screen, it transmits what looks like a tricked-out Power Point presentation.

Online controls allow users to manipulate what the iCompel screens look like from anywhere in the world with an Internet connection.

The iCompel starts at around $1,700 and costs up to nearly $3,500 as features are added.

With a presence in 142 countries, Black Box specializes in data and voice infrastructure systems. The public company employs about 5,000, with 500 employees at the Lawrence site in Washington County.

The company reported revenues of approximately $1 billion in fiscal 2009, with a net income of $45 million. The government comprises the largest portion of the client base, at 23 percent. Black Box has more than 175,000 customers.

The new product launch comes at a good moment in the digital signage world. A 2009 study by Arbitron found digital video displays reached 67 percent of U.S. resident age 18 or older.

Most reported remembering signage in airports, bars, convenience stores and even elevators.

Black Box wanted to create a product that would work for businesses that don’t have a creative staff but want expensive-looking signs, said regional sales manager George Borden.

“Anyone half-dangerous with Photoshop can run this product,” he said.

The iCompel is designed to make digital signs more financially and logistically accessible for smaller companies. Mr. Borden said he could envision the signs in venues such as a bowling alley — clearly a departure from such places as PNC Park that typically use such technology.

Black Box already has seen some more unorthodox settings for iCompel-created signs.

It’s been used to replace archaic displays that highlight which bingo numbers have been picked (replete with a live video feed of the announcer’s hand choosing a ball).

The iCompel even has been set up in funeral homes, where directors can run a slide show of memorial photos alongside a movie, or a quote, or some music.

Of course, there are advertising implications. Director of Marketing Brian Kutchma said companies with iCompel screens could sell space to advertisers looking for a targeted audience.

Erich Schwartzel can be reached at eschwartzel@post-gazette.com or 412-263-1455.

Read more: http://www.post-gazette.com/pg/09259/998243-96.stm#ixzz0RPv5i4Vl

Black Box sales manager to teach Digital Signage 101 at The Digital Signage Show

Posted on May 4, 2009 by Jane Goodwin at 12:05 am

From Digital Signage Today comes this press release about The Digital Signage Show in Las Vegas on May 6:

PITTSBURGH, Penn. — Black Box Corporation, a provider of voice communications, data infrastructure and product solutions, announced today that George Borden, Digital Signage National Sales Manager, will speak at The Digital Signage Show in Las Vegas on May 6. The title of his talk is “Digital Signage 101: 7 Key Considerations to Identify Where and How to Start.”

Digital signage is a rapidly growing market, and businesses of all sizes are benefiting from it. Whether they are a small business selling hand-made goods, a fast-food restaurant, or a public service agency, digital signage provides an affordable and effective method to deliver communications in real time.

Among other topics, Digital Signage 101 will address:

-Strategic Planning: Defining goals, objectives, applications, and action plans.

-Content creation, management, maintenance — who is responsible for what?

-Identifying and educating stakeholders on the value of digital signage for the organization and to the individual stakeholder.

-Demonstrating the value proposition of digital signage, including examples of the most commonly used applications and the problems they solve.

-Common pitfalls and problems, and ways to avoid them at the start.

-Interactive technology: Should I be using it? Best practices on implementing it.

The full line of Black Box’s digital signage solutions will also be featured at the trade show, including the latest addition to digital signage technology: iCOMPEL. Featured in the USA Today digital signage pullout special section, iCOMPEL is a complete, “out-of-the-box” solution that can boost sales and improve communications for any size organization.

USA Today Features Pull-Out Section on Digital Signage

Posted on Mar 23, 2009 by Jane Goodwin at 12:05 am

Last Friday, USA Today featured a special pull-out section on digital signage.  Editor Bill Yackey’s full article is here:

NEW YORK — USA Today featured a special pull-out section in its March 20, 2009, edition focused specifically on the digital signage and digital out-of-home (DOOH) industry. Published by Media Planet, the 16-page supplement was distributed in the New York, San Francisco, Atlanta, Chicago and Los Angeles markets. Readership of two million is expected based on distribution of 750,000 copies with an estimated four readers per supplement copy.

The supplement was created in association with the Digital Signage Association, LG Electronics,
Wireless Ronin Technologies and Black Box Network Services.

“Savvy advertisers now see digital signage and digital out of home advertising as part of their marketing mix,” writes David Drain, executive director of the Digital Signage Association, in the supplement’s introduction. “With an 11.2 percent growth in 2008, making it a $2.43 billion industry in the U.S., according to PQ Media, digital out-of-home is forecasted to have a 12.9 percent compound annual growth rate through 2012 — making this hot trend very attractive to investors.”

The supplement includes commentary from digital signage, DOOH and retail associations, ad agencies and industry analysts reflecting on the high value, applicability and growth of the medium.

Access exclusive white papers featured in the supplement.

The supplement was edited by Lyle Bunn, a digital signage industry consultant and commentator.

“Consumers are telling marketers that place-based digital advertising is the number one way to grab their attention,” Bunn writes. “Digital and video out-of-home networks are a perfect storm of advanced technology platforms, presented in front of predictable and measurable consumer behaviors that offer marketing accountability.”

Digital Signage Expo: Buzzword Is “Small to Medium Businesses”

Posted on Feb 27, 2009 by Jane Goodwin at 12:05 am

The Digital Signage Expo started yesterday, and according to Digital Signage Today.com, , “Economy makes the big players take the low–cost route.”

The article, edited by Bill Yackey, follows:

LAS VEGAS — The buzzphrase of the first day of Digital Signage Expo seemed to be “small-to-medium businesses,” or customers that have only a small number of screens or deployments. There has always been a segment of the digital signage industry focused on this long-tail market, but the economy has no doubt lead even the big players in the digital signage industry to reconsider their target customers.

That was highly evident when Scala issued a press release this morning, announcing six new initiatives to “lower the barrier to entry to digital signage.” Most notable of the six is a partnership with FASTSIGNS, a traditional signage provider that announced in January that it is offering a packaged digital signage solution using NEC hardware and Scala software. FASTSIGNS CEO Catherine Monson said that in the six weeks since the product announcement, the company has received $2 million in quotes for the system.

Scala’s other initiatives consists of:

• A partnership with Frame Media to launch SignChannel, a new low-cost, self-service, easy to use, entry-level digital signage service based on wireless photo frame technology.

• Scala as a Service, a hosted version of Scala Content Manager that provides an online digital signage network for a monthly fee.

• The “Ultra Low Cost PC” (ULCPC), at approximately half the cost of traditional PCs.

• Support for several all-in-one devices that include a “PC built into the Screen” form factor.

• An initiative to support cost-effective video appliances (aka “MPEG Players”) reducing the total cost of ownership of both the hardware and software per Player.

Although NEC Display Solutions was highlighting its impressive 82-inch LCD and its ultra-thin bezel MultiSync X461UN for video walls, Mike Zmuda, director of business development, made a point to emphasize the release of NEC’s MultiSync 15 Series and the 46-inch LCD4615, designed for entry-level digital signage applications.

“You have to give up the thin bezel for the 15-series, and there is less firmware, but the 15-series easily allows the addition of touch overlays and protective panels at a cheap price,” Zmuda said.

In the sense that time is money, Omnivex’s next release of its Moxie software (due March 1) is engineered to save users time scheduling content using a system similar to iTunes’ Genius, where songs are given attributes and tags and play when those attributes are selected. Here digital signage content is given meta-tags and assigned to play based on the user selecting relevant tags.

Black Box Network Services has had the SMB customer in its mind all along, offering a complete digital signage solution and emphasizing its 24/7 tech support specific to digital signage. Although the company has more than 180,000 SKUs in its catalog, it showed the iCompel, a player designed for small deployments which comes with software already installed in the player. Brian Kutchma, director of marketing, also said that although the software is licensed, customers aren’t charged for future upgrades.

Check back to Digital Signage Today all this week for constant coverage of Digital Signage Expo. For live updates from the show floor, follow us on Twitter.