Spinx Deploys In-Store Signage
From AKA TV comes word about the partnership of Spinx Oil and Digital Promo Network (DPN):
Spinx Oil Co., in Greenville, S.C., is capitalizing on the new era by utilizing in-store digital signage at 42 of its 66 locations throughout North and South Carolina. At the beginning of 2008, the company began working with Digital Promo Network (DPN), based in Harvard, Mass., who works exclusively with the convenience store industry offering 32-inch and 55-inch flat-screen digital signs.
Each of the 42 stores display two 32-inch screens suspended from the ceiling — one at the checkout and another in the pathway of the customer as they enter the store.
There are approximately 70 picture ads that run on the network over a 24-hour period, and DPN sells spots to national companies, such as GlaxoSmithKline, Coca Cola and Hostess. Spinx uses six spots each month per daypart to promote its brand, products and services, including its car wash, foodservice offerings, and coffee and fountain items.
