Digital Signage

Black Box sales manager to teach Digital Signage 101 at The Digital Signage Show

Posted on May 4, 2009 by Jane Goodwin at 12:05 am

From Digital Signage Today comes this press release about The Digital Signage Show in Las Vegas on May 6:

PITTSBURGH, Penn. — Black Box Corporation, a provider of voice communications, data infrastructure and product solutions, announced today that George Borden, Digital Signage National Sales Manager, will speak at The Digital Signage Show in Las Vegas on May 6. The title of his talk is “Digital Signage 101: 7 Key Considerations to Identify Where and How to Start.”

Digital signage is a rapidly growing market, and businesses of all sizes are benefiting from it. Whether they are a small business selling hand-made goods, a fast-food restaurant, or a public service agency, digital signage provides an affordable and effective method to deliver communications in real time.

Among other topics, Digital Signage 101 will address:

-Strategic Planning: Defining goals, objectives, applications, and action plans.

-Content creation, management, maintenance — who is responsible for what?

-Identifying and educating stakeholders on the value of digital signage for the organization and to the individual stakeholder.

-Demonstrating the value proposition of digital signage, including examples of the most commonly used applications and the problems they solve.

-Common pitfalls and problems, and ways to avoid them at the start.

-Interactive technology: Should I be using it? Best practices on implementing it.

The full line of Black Box’s digital signage solutions will also be featured at the trade show, including the latest addition to digital signage technology: iCOMPEL. Featured in the USA Today digital signage pullout special section, iCOMPEL is a complete, “out-of-the-box” solution that can boost sales and improve communications for any size organization.

Roku Expands BrightSign Family of Digital Signage

Posted on Feb 6, 2009 by Jane Goodwin at 12:05 am

From ElectroPages comes this article about Roku expanding the non-PC digital signage and kiosk controllers.

Founder and CEO, Anthony Wood, said: “By creating a product line of five new BrightSign models, we’ve taken our products to a new level. Rather than offering fully-loaded models with features that may not be necessary for all applications, we’ve packaged each model with specific software and hardware capabilities that we’ve found are most popular to the wide range of digital signage applications out there. Now you only pay for what you need and save money in the process.”

Read the entire article about BrightSign digital signage right here.