Smaller Businesses Benefit by Moderate Growth of Digital Signage Market
eWeek’s Nathan Eddy has written an excellent article detailing what the moderate yet positive growth of the digital signage market can mean to smaller businesses.
Industry analyst Zippy Aima believes that there are several reasons for this positive outlook, and that these reasons are tied to longer-term trends. “Traditional advertising media are losing their appeal for many consumers,” she said. “Consequently, digital signage has emerged as a way to deliver highly customized and targeted messaging in a variety of locations. And in a fast-changing world, digital signs’ ability to be updated in real time is a real benefit.”
Major vendors like Hewlett-Packard are reaching out to small business owners with special deals on digital signage, like the HP LD4200 ($1,399), a full high-definition 1,080-pixel-resolution, 42-inch display designed for indoor venues, retail environments, and advertising and control room applications.
