Posted on May 8, 2009 by Jane Goodwin at 12:05 am
Harrods of London, one of the worlds most famous clothing stores, has embraced digital signage throughout the entire store. LG has installed digital signage screens between each floor and elsewhere, too!
The entire store is decked out with LG screens used for wayfinding and branding. The famous Egyptian escalator features digital signage in between every floor and large screen at each landing. In the electronics retail area Harrod’s has installed a gesture-based LG-branded floor screen that changed content about every two minutes.
Retail Customer Experience.com has the video. Check it out!
Posted on Mar 23, 2009 by Jane Goodwin at 12:05 am
Last Friday, USA Today featured a special pull-out section on digital signage. Editor Bill Yackey’s full article is here:
NEW YORK — USA Today featured a special pull-out section in its March 20, 2009, edition focused specifically on the digital signage and digital out-of-home (DOOH) industry. Published by Media Planet, the 16-page supplement was distributed in the New York, San Francisco, Atlanta, Chicago and Los Angeles markets. Readership of two million is expected based on distribution of 750,000 copies with an estimated four readers per supplement copy.
The supplement was created in association with the Digital Signage Association, LG Electronics,
Wireless Ronin Technologies and Black Box Network Services.
“Savvy advertisers now see digital signage and digital out of home advertising as part of their marketing mix,” writes David Drain, executive director of the Digital Signage Association, in the supplement’s introduction. “With an 11.2 percent growth in 2008, making it a $2.43 billion industry in the U.S., according to PQ Media, digital out-of-home is forecasted to have a 12.9 percent compound annual growth rate through 2012 — making this hot trend very attractive to investors.”
The supplement includes commentary from digital signage, DOOH and retail associations, ad agencies and industry analysts reflecting on the high value, applicability and growth of the medium.
Access exclusive white papers featured in the supplement.
The supplement was edited by Lyle Bunn, a digital signage industry consultant and commentator.
“Consumers are telling marketers that place-based digital advertising is the number one way to grab their attention,” Bunn writes. “Digital and video out-of-home networks are a perfect storm of advanced technology platforms, presented in front of predictable and measurable consumer behaviors that offer marketing accountability.”
Digital Signage
Bill Yackey, Black Box Network Services, David Drain, Digital Signage, Digital Signage Association, digital signage supplement, digital signage white papers, DOOH industry, FrameMedia, LG Electronics, Lyle Bunn, Media Planet, PQ Media, USA Today, Wireless Ronin Technologies
