Digital Signage

ESPN unveils interactive digital signage game to promote Monday Night Football

Posted on Oct 14, 2009 by Jane Goodwin at 12:05 am

Digital Signage Today.com ’s Bill Yackey has the scoop about ESPN’s new Monday Night Football digital signage GAME!  While you’re on their site, be sure to watch the video about it!

monstermediaESPN is creating buzz around Monday Night Football’s 40th season by allowing millions of pedestrians the chance to play on an NFL field using interactive signage.
ESPN is promoting the football season by creating an interactive digital signage experience that allows anyone walking past the displays to engage in a one-on-one challenge with a selected quarterback. The goal of the street-level game is to catch as many footballs as possible, and high scoring game players are able to submit their scores in real-time and see how they measure up to users in other cities.

The quarterback selection capability is paired with real-time updates and shows a countdown to next Monday’s game.

To present ESPN with this digital experience, Monster Media teamed up with Wieden & Kennedy and MacDonald Media. Each display uses the combination of four technologies, including: touchscreen activation, full-body responsive user tracking, real-time application, and a gaming function.

The displays are strategically located in highly-trafficked areas in New York, Boston and Chicago. Users are drawn to the displays by static signage surrounding an interactive custom LCD wall that entices users to approach the unit and interact with the game.

DOOH, Digital Signage, Digital Signage Expo, FrameMedia, Monster Media, Thinking Screen Media, Wireless Digital Signage, Wireless Ronin, digital signage news

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Interactive Digital Display: Carnival Cruise Lines!

Posted on Apr 1, 2009 by Jane Goodwin at 12:05 am

Check out this fantastic street-level interactive display that Monster Media, in partnership with Havas’ Arnold MPG, designed and installed for Carnival Cruise Lines!

Carnival Cruise Lines has introduced a street-level interactive display called the Carnival carnivalaquariumAquarium, designed and installed by Monster Media in partnership with Arnold MPG.  If you live in or near Houston, Dallas, Baltimore, Washington D.C., Los Angeles, or New York, you’ve got easy access to these HUGE interactive animated aquariums.  The aquariums are all located in high traffic pedestrian areas, and are there so passersby can have fun!

Here is what Digital Signage Today has to say about it:

Carnival’s multi-market media campaign features body responsive interaction, oversized vinyl graphics and voice controlled mobile integration. Consumers can dial in a six-digit provided code to create a fish based on the tones of their voice and then see their customized fish appear in the interactive display area. By using their cell phone as a remote control users are able to guide their fish to discover all the program has to offer.

Smart move, Carnival!  People will tell their friends about your digital signage, and those friends will tell THEIR friends, and people will have good things to say about Carnival Cruise Lines.  I would also predict that while people have their cell phones out, interacting with the signage, they will also be much more inclined to use that cell phone to spend some serious money with Carnival Cruise Lines.


DOOH, Digital Signage, FrameMedia, Interactive marketing, Scala, SignChannel, Wireless Digital Signage

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