Posted on Aug 21, 2009 by Jane Goodwin at 12:05 am
Gail Chiasson at the Daily DOOH has an excellent post up today about Capital Networks LTD’s new market initiative:
Markham, Ont.-based Capital Networks Ltd., a major provider of broadcasting and dynamic digital signage software, has launched a new market initiative into the Canadian educational sector.
CNL’s Audience.Campus offering has been designed specifically for educational installations, enabling high schools, colleges and universities to improve communication with students across multi-site campuses, as well as within individual faculties or departments. The Audience.Campus solution can run up to 100 channels simultaneously through a single deployment which ensures that individual departments can control the content on their digital screens and deliver local information such as room schedules, or class notifications – all of which can be uploaded easily by staff or students.
“While the university may want to control the general and emergency notices on screens, many university departments want to control their own information,” says Blake Reeves, CNL’s manager of business development. “They also often each control their own budgets so the system has to be flexible as well as powerful.
“Our system works on a contentious scheduling module, so all content is ready to go at a certain time. Emergency messages are ready to run and preempt as necessary whether in one building or right across a campus.”
CNL already has a range of high profile clients in the education sector, including the University of Waterloo, Northern Alberta Institute of Technology, Case Western Reserve University, UCLA and University of Regina.
“We know CNL has a good product for the the campus market so decided to specialize on the educational vertical sector as one of our key targets,” says Reeves.
Among others, CNL also works with the BBC, the US Marines, the Royal Canadian Mounted Police,Pan Pacific Hotels in Singapore, Cablevision and OBN.
Reeves says, “The digital signage market now stands at over US$800 million according Digital Signage Resource, and is the broadcasting method of choice for a range of industries. It’s not surprising that it’s also becoming popular in large educational institutions, like colleges and universities, because it is designed to cope with the complex layout of the buildings and the wide-reaching audience. “
CNL, founded in 1991 and a privately held company headed by Bill Trainor, president, provides its broadcasting and dynamic digital signage software to 35 countries worldwide through authorized re-sellers. educational, broadcast, cable, retail, digital signage, hospitality, military and medical applications.
Capital Networks, DOOH, Digital Signage, FrameMedia, Interactive marketing, Wireless Digital Signage, digital signage news
Capital Networks, CNL, Daily DOOH, Digital Signage, digital signage market initiative, educational signage, FrameMedia, Gail Chiasson, improved communication, signage, Wireless Digital Signage
Posted on Apr 8, 2009 by Jane Goodwin at 12:05 am
From PRWeb comes this press release about Scala Digital Signage and Viking Line: 
Scala-powered screens used on ferries to inform passengers and promote tax-free shopping
Mariehamn, Finland (PRWEB) March 31, 2009 — Viking Line, a Finnish operator of ferries and cruise ferries, has partnered with digital signage software provider Scala to implement digital signs on board its seven vessels. The digital signage features both informational and ad-based programming, and reaches passengers at various points on its ships.
The ad-based network shows tax-free promotions in the most trafficked areas of the boat near the shops, restaurant and casinos. The information network shows content on large touch screens, including opening hours, restaurant menus, weather, news, entertainment programming, conference information and possible delays.
Viking Line started to look into digital signage for two main reasons. It was printing about 2,000 sheets of paper every day for the cruise program, and screens that could show this information would reduce printing costs dramatically. Viking Line also wanted to use digital and dynamic posters to increase tax-free sales. It felt a digital network would also raise the professional profile and brand image of the ferries.
Viking Line was looking for a supplier with experience. It wanted an established software solution that had been thoroughly tested and developed over time. Viking also needed a system that could grow with its business and handle new areas of usage in the future.
Scala was first chosen to do a pilot in one of its ferries, Mariella. When Viking Line saw that Scala could meet all of its requirements, it chose Scala for all seven ferries. Currently, Mariella runs 15 screens and six channels. By Summer 2009, all of its ferries will have digital signage networks installed.
“Viking Line is impressed with the potential in the software, and so far we have not discovered any limitations. We are very satisfied with the user interface, and I also want to emphasize the latest Photoshop plug-in that has been added to convert Photoshop-layered elements to Scala script,” said Kenneth Kronström, Technical Project Manager of Viking Line.
Viking Line has reduced its printing costs dramatically, and the company now feels much more environmentally friendly.
“Sales of promotional products have increased remarkably since the screens were installed. We clearly see that the customers perceive the message, and they more frequently purchase the promoted products,” said René Engman, Viking Line’s Deputy Director of IT.
Viking Line has already started to think about new digital signage projects. Its next plan is installing screens at the terminals. This is an area where people are typically waiting and would be receptive to information such as the cruise program and promotional products.
Viking Line also wants to develop a new script together with Scala that could show passengers exactly where the boat is at sea. A screen with a sea map and coordinates showing the boat’s position would be continuously updated along the trip.
For more information on Viking Line or other Scala-powered digital signage systems, please contact Lorena Crowley at 610-269-2100, ext.237.
About Viking Line
Viking Line commenced service in 1959, when the S/S Viking began sailing between the Finnish mainland, the Åland Islands and Sweden. Today Viking Line has seven vessels, which sail between the Finnish mainland, Åland and Sweden, as well as between Finland and the Baltic states. With Viking Line, a Baltic cruise from one city to another takes less than a day. Viking Line has a wide entertainment offering: casinos, restaurants, discos and live artists. Operations include passenger services, recreation and cargo carrier services.
About Scala
Driving more than 200,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com.
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Contact Information
Lorena Crowley
Scala
http://www.scala.com
610-269-2100
